Bridal Salon Spotlight: The Barefoot Bride in Memphis

Don’t we all dream about wedding gowns at some point or another? When the time comes to find this life-changing dress, where does one begin?! Memphis, TN, is hiding a perfect shop for anyone who is shopping for her bridal gown. The Barefoot Bride is a fun, low-key store that is all yours for the duration of your appointment. You have the whole place to yourself, and the team also offers on-site massages and aesthetic services. The owner, Joelle Scholl, explains that she wants this to feel like wedding shopping in the comfort of a bride’s own living room where she is free to kick off her shoes, and relax. Nothing stuffy, no pressure- just celebration.

Even before you step into the shop, you’re welcomed by a cheerful, funky storefront. The first time you go shopping you may feel nervous since this is new- which is natural and normal! Brides aren’t experts at being a bride…. if so, that’s a whole other story. Because Joelle and her team are so welcoming, you will instantly feel at ease! One of my favorite features is the champagne bell…and yes, if you ring, they bring you and your guests some bubbly. This is one of the store’s sweet little quirks that shows how fun-loving the Barefoot Bride is!

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The “fun vibe” can be felt through every detail. I love the sitting area and mirrors where special guests can share the joy of a girl becoming a bride-tissues are even provided. Appointments permit up to four guests. All the dresses are brand new, some are custom, and there are a wide variety of designers included in the selection. Also, their gowns are sold off the rack- which means you can take it home with you that day rather than waiting. It’s the instant gratification of a David’s Bridal with the high-end, quality experience of couture!

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The team at The Barefoot Bride is the ideal place in Memphis to begin searching for the dress of your dreams; it’s an environment that is wonderfully relaxed, fun-loving, and intimate. (Remember, all dresses are sold off the rack, so if you find “the one” it’s best not to wait).

4 Reasons to Love the Barefoot Bride:

  1. You have the store to yourself (and up to 6 guests) for an hour.
  2.  Brand new gowns are sourced from overstocks, samples, and discontinued lines to bring you discounted dresses.
  3.  A fun-loving, relaxed environment with a friendly staff
  4.  The champagne bell!

P.S. Finally, if you still feel overwhelmed about the prospect of walking into an entire store full of gorgeousness and difficult decisions, check out these tips on how to narrow down your selection before even setting a (bare) foot into a store!

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